Rejoice, oh lovers of oddly named companies. Prepare, chronic mis-pronouncers. The North American Grocery business of the crafty Kraft(KFT) will be spun off and trade under the new ticker KRFT. The stub will be renamed Mondelez(this rhymes with Oh Puhhleez) International, despite our valiant efforts to stop this awful name, and trade under the...
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Kraft Foods (KFT) has filed its initial Form 10 detailing the separation of its North American grocery business, which will retain the Kraft Foods Group name, from its global snacks business (soon to be known as Mondelez International). While the snacks business is quite larger with sales of ~$35b and a popular portfolio of...
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Since Kraft(KFT) announced last year that it planned to spin off its North American Foods business from its Global Snacks business, anticipation has been high to discover what the two new companies would be named. Well, the wait is over. The company undertook a long and deliberate process Last fall, the company invited employees...
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