Twenty seven years after Consolidated Foods became Sara Lee, Sara Lee is retiring as a corporate name. Months of preparation culminated in a flurry of activity today, in which Sara Lee shareholders received a goodie bag containing 1 share of D.E. Master Blenders 1753(DEMBF), an international coffee company trading in Amsterdam, a $3 special...
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Sara Lee (SLE) has been very busy recently putting the finishing touches on the upcoming spinoff of its international coffee and tea business, D.E. Master Blenders International 1753. While it was not a surprise decision, the company’s board of directors recently formally approved the spinoff clearing another hurdle to completion. The transaction is a bit...
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Tired of reading about new names? Out of luck because Sara Lee recently recently unveiledD.E. Master Blenders 1753 as the new name for its international tea and coffee business. What is that name? Well, Douwe Egberts (the D.E.) is a name long (like since 1753 long) associated with coffee and that was apparently exactly...
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